Are you ready for Green Wednesday?

November is here, and that means Green Wednesday—the cannabis industry’s answer to Black Friday—is right around the corner. At Plymouth Armor Group, our Massachusetts warehouse and transport team is here to work with your dispensary to make sure you have the inventory you need to support customer demand for your products on Green Wednesday and Black Friday.

Let’s take a look at exactly how Green Wednesday came to be—and what you should expect from your customers in Massachusetts during the week of Thanksgiving.

What is Green Wednesday?

An unofficial holiday in the cannabis community, Green Wednesday falls the day before Thanksgiving. Much like the nationwide shopping event Black Friday, many cannabis retailers offer great deals on THC and CBD products on Green Wednesday, allowing their customers to try new strains and products.

How Did Green Wednesday Get Started?

Over the past few decades, cannabis legalization has swept much of the United States, allowing retailers to track when customers tend to purchase and consume cannabis. Dispensaries noticed that there was a major uptick in sales on the day before Thanksgiving, with customers looking to purchase THC and CBD products for personal or social use prior to the holiday. With cannabis use becoming more mainstream, many dispensaries utilize Green Wednesday to encourage customers who are debating trying cannabis for the first time to take the leap, as well as to encourage existing customers to try new products and brands, or to stock up on their tried-and-true favorites.

Cannabis-Infused Thanksgiving

As we mentioned, the legalization and mainstream acceptance of cannabis has made it far more common at gatherings of family and friends. Weed can be used to enhance atmosphere, boost the enjoyment of food, support those with social anxiety, and more. Cannabis-centric experiences have become more and more common during the holidays in recent years, and many people are interested in stocking up on cannabis before the official start of the winter holiday season.

Green Wednesday in Massachusetts

Massachusetts is rife with cannabis enthusiasts. If you’re a dispensary owner, it’s important that you prepare for the likely uptick in sales that you’ll experience before and after the Thanksgiving holiday. Taking note of your bestselling items, offering special discounts, and making sure you’re prepared to meet customer demand can help to ensure that your client base will be able to get everything they need at your medical or recreational dispensary.

Worried About Transport in Time to Offer Green Wednesday Deals? We’ve Got You.

Whether you’re looking for a reliable warehouse to store bulk cannabis, you’re looking for a company that can transport your products in time for Green Wednesday or Black Friday, or you’re looking for a one-stop transport and warehousing solution for your business, the team at Plymouth Armor Group is here to help. Reach out to us today to learn more about our cash and cannabis warehouse and transport solutions in Massachusetts.