Optimizing Dispensary Inventory & Storage for a Seamless 4/20 Rush

4/20 is just around the corner, and that means that it’s time for dispensary owners to prepare for the cannabis sales surge that comes with the holiday. From planning a special cannabis retail strategy for the event to using a well-thought-out inventory management strategy, taking some time to prepare for 4/20 can help to ensure that your customers have everything they need to celebrate in style.

At Plymouth Armor Group, we’re here to provide you with the cannabis storage and transport options you need to run smoothly on and around 4/20. Here, we’ll take a look at some tips you can put to use to create a successful 4/20 at your dispensary, factors you’ll want to consider as you go through the 4.20 inventory planning process, and how utilizing our warehouse services can help you rest assured that you’ll always have what you need to meet the demand of your customer base.

4/20 Dispensary Tips

Cannabis retail prep for a major event like 4/20 can help you maximize your revenue and enhance your customer’s experience. If you’re new to owning a cannabis dispensary, or it’s your first time offering major sales or hosting an event for 4/20, it’s important to take some time to ensure that you’re fully prepared.

Follow these tips to help your business thrive on 4/20:

• Offer promotions: Many people are looking to try new products on 4/20, and some may even be looking to try cannabis for the first time. Offering special promotions online and in-store can help get both new and returning customers in the door. In addition to offering discounted individual products, you can also offer product bundles (for example, buy two, get one free on select items). If you have a loyalty program, 4/20 is a great time to offer a perk for signing up. Holding giveaways can also help to get new and returning customers alike in the door.
• Create an exciting customer experience: Get into the spirit of 4/20 by creating a relaxing, cannabis-themed atmosphere in your dispensary that encourages your customers to take their time and stick around. A celebratory yet calm vibe can help people who are new to the cannabis world feel at home when they visit your dispensary on 4.20.
• Offer customer education classes: Some people who are interested in trying cannabis (as well as people who already love cannabis but want to try a new consumption method) can benefit from classes that teach basic skills, such as how to roll a joint, how to choose a strain, or how to identify the hallmarks of high-quality cannabis.
• Embrace social media: It’s vital to get the word out about how your dispensary will be celebrating 4/20 ahead of time. Posting on social media in the days leading up to your event can help to boost 4/20 sales. Using a variety of post types across a variety of platforms can also help increase your reach. Live videos can be especially helpful, as they allow you to answer the questions of your audience in real-time.
• Plan for logistics: For many dispensaries, 4/20 is one of the highest sales days of the year, and it’s key to ensure that you have enough inventory on hand. At Plymouth Storage Group, our cannabis storage and transportation services can help you rest assured that you’ll be able to access stored cannabis to meet any unexpected consumer demands. If you’re anticipating a large crowd, you may also want to take additional security measures to keep customers safe and protect your dispensary against theft.
• Go beyond weed: We mentioned offering a celebratory in-store environment, but making your entire premises exciting for those who stop by can help to enhance your celebration. Think about offering food trucks, hiring an outdoor DJ, and inviting local like-minded vendors to have a presence at your dispensary’s 4/20 event.
• Offer special training for your staff: 4/20 isn’t just overwhelming for dispensary owners—it can be a hectic day for staff, too. Offering special training on customer interactions, dispensary organization, inventory management, and 4/20 promotions can help your staff move through the day with confidence, allowing your customers to fully enjoy their experience.

4/20 Inventory Planning

The 4/20 supply chain can present more challenges than other times of the year. You may find that it’s harder to keep customer favorites in stock. Planning ahead of time is vital for ensuring that your customers are able to enjoy their favorite products on the holiday.

Analyzing your sales data from last year can help you to plan for sales this year. If you’re a new business, reach out to other dispensaries in the area and ask if they’d be willing to share their sales data with you to give you an idea of what to expect. You can also offer customers the option to RSVP to your event on social media sites to help you predict whether you’ll need to prepare for larger crowds this year. It’s important to lean on the edge of overestimating, as you don’t want to run out of customer favorites on a day when demand surges.

Many dispensaries find that pre-roll sales shoot up on 4/20, likely due to their simplicity, convenience, and price. Edibles (especially gummies) are also super-popular.

Dispensary Storage Solutions with Plymouth Armor Group

If you’re searching for dispensary stocking tips, we’re here to help. Our warehouse and transport services are committed to meeting strict Massachusetts compliance standards. We’re licensed, bonded, and insured, and our drivers and warehouse staff are here to make sure you have everything you need for a successful 4/20. Reach out to our team today to learn more about how our warehouse storage and cannabis transportation services can help to set your dispensary up for success for 4/20 2025.