Staff Spotlight: Allie Lotzkar, Director of Marketing and Administration

Posted on February 15th, 2021 to Staff Spotlight by

February 15, 2021

Written by Abigail Schnibbe


Tell us who you are, your role and what your journey has been with Plymouth Armor Group:

Hi everyone! My name is Allie and I am the Director of Marketing and Administration for Plymouth Armor Group! Today, I am basically interviewing myself, and leaving for my team to publish in this edition of our newsletter. I am currently home on maternity leave until June! I was hired with Plymouth Armor Group in September of 2019 as the office administrator. One month later I gave birth to my first son, Miles. I rejoined the team full time in January 2020 and have spent the last year moving my focus from administration to marketing. I have discovered quite a passion for marketing and look forward to continuing to advance our marketing department when I return after my three months of hard earned baby snuggles.

In your opinion, what has been PAG’s greatest accomplishment so far:

Plymouth Armor Group was an impressive company when I started in 2019, and it has continually changed and grown every day since. I think one of PAG’s greatest accomplishments, in my time with the company, has been their response to the COVID pandemic. Our office staff has worked tirelessly to ensure the safety of our drivers and staff, and when the world shut down last March, PAG stood strong and provided a needed service, safely,  to the medical cannabis community.

Where do you see PAG in 5-10 years?

I personally believe it is only up from here for Plymouth Armor Group. In 5-10 years I see PAG continuing to service the majority of cannabis companies in New England and expanding operations to even more states. I am also excited to see, in the future, PAG’s role in supporting the home delivery industry.

Tell me about your relationship with the cannabis industry:

Other than the typical college experimentation phase, I have not had much of a relationship with the cannabis industry as an adult. That’s not to say it hasn’t impacted me. The cannabis industry has tremendously helped a few of my closest loved ones who struggle with anxiety and depression. I am eternally grateful that it is safe, legal and accessible to those who need it in Massachusetts.

What is one aspect of working in the cannabis industry that you didn’t expect? 

All the regulations, even when it comes to marketing! It’s not really comparable to any other industry. We see alcohol and cigarettes advertised pretty much everywhere, but there is a tight lid on what is and is not allowed in cannabis marketing. It is a fine line to navigate, but I have certainly enjoyed the challenge.

Tell us a fun fact about yourself:

I have a degree in Musical Theatre and (pre-covid) performed professionally all throughout New England. I sing and play the piano and miss theatre tremendously. I cannot wait until it is safe enough to get back on stage!

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